Bagisto Headless Commerce
A modern, customer-centric eCommerce storefront designed for seamless product discovery, intuitive side-by-side comparison, a frictionless 4-step progressive checkout flow, and a centralized customer account workspace.
Organization
Webkul Software
Role
Product Designer
Duration
Aug 2025 – Nov 2025
Core Focus
- Product Discovery UX
- Frictionless Express Checkout
- Centralized Customer Dashboard
- Design System Architecture
Information Architecture
Structured hierarchical sitemap separating pre-entry authentication, product discovery, dynamic PWA detail hubs, frictionless checkout, and customer account management.
HEADLESS COMMERCE STOREFRONT
Design Process
My process is a blend of creative exploration and structured problem-solving, ensuring every pixel serves a purpose.
Research
Benchmarked leading eCommerce storefronts and conducted usability evaluations to understand customer shopping behavior.
Competitive Analysis
Evaluated market platforms to pinpoint key usability gaps, strategic feature opportunities, and UX differentiation.
Problem Definition
Pinpointed key customer pain points across catalog navigation, specification comparison fatigue, and checkout drop-off.
User Flows
Mapped streamlined user journeys connecting product discovery, side-by-side comparison, progressive checkout, and account management.
Information Architecture
Structured a customer-first sitemap mapping the complete shopping lifecycle from initial discovery to post-purchase engagement.
Wireframing
Drafted responsive screen layouts balancing high product density with clear visual hierarchy across mobile and desktop viewports.
High-Fidelity UI
Crafted a tokenized design system with scalable typography, accessible color palettes, and reusable UI components.
Prototype & Handoff
Built interactive high-fidelity prototypes and delivered comprehensive design specifications for seamless implementation.
Empathy Mapping
Deep-dive research synthesis mapping user psychology, cognitive friction, behavioral triggers, and emotional drivers.
Alex Rivera
Frequent Mobile Shopper • 27 yrs • UI Engineer & Tech Enthusiast • Austin, TX
COGNITIVE FRICTION
- •Cluttered catalog layouts making it difficult to find relevant products quickly on mobile viewports.
ENVIRONMENT & CONTEXT
- •Multiple tabs, fragmented information, and complex multi-step forms.
EXPRESSED NEEDS
“A clean, conversion-focused storefront featuring faceted filtering, side-by-side product comparison tables, and a unified customer account dashboard.”
EXTERNAL INFLUENCES
- •Feedback from peers on platform delays and lost orders.
Sophia Patel
eCommerce Brand Specialist • 33 yrs • Brand Director & Store Curator • London, UK
COGNITIVE FRICTION
- •Inconsistent visual branding and broken layout hierarchy across mobile and desktop devices.
ENVIRONMENT & CONTEXT
- •Multiple tabs, fragmented information, and complex multi-step forms.
EXPRESSED NEEDS
“A modern, component-driven design system with responsive touch targets, high-contrast dark theme support, and a frictionless progressive checkout flow.”
EXTERNAL INFLUENCES
- •Feedback from peers on platform delays and lost orders.
Core UX Challenges & Solved Scenarios
Deep-dive analysis into real-world marketplace bottlenecks, transaction friction, last-mile logistics edge cases, and custom algorithmic quality frameworks.
Eliminating Payment Limbo & Hidden Fee Surprises
Checkout is where buyer intent turns into trust. I redesigned the checkout flow to resolve payment dropouts gracefully and show honest, upfront prices with zero final-step surprises.
Payment Limbo & Money-Deducted Recovery System
When a bank deducts money but the connection drops before confirmation, shoppers panic and fear their funds were lost or that they need to pay twice.
Engineered an automatic "Payment Reconciling" status with an explicit reassurance banner: "Your money is safe — we are confirming your order with the bank or issuing an automatic refund within 15 minutes."
Radical Price Transparency (Upfront Delivery & Taxes)
Shoppers abandon carts when shipping fees, delivery charges, and taxes are hidden until the very last screen.
Surfaced an honest, itemized cost breakdown (Product + Estimated Delivery + Taxes + Savings) right inside the slide-out cart so shoppers know the exact total before starting checkout.
Progressive 4-Step Accordion Express Checkout
Lengthy multi-page forms caused high cognitive friction and mobile form fatigue for first-time shoppers.
Streamlined checkout into an auto-advancing 4-step accordion with browser autofill, inline address validation, and instant guest checkout options.
Helping Shoppers Find & Pick the Right Product Confidently
A great product page has one job: give the customer complete confidence to decide. I streamlined search and variant selection to remove confusion and second-guessing.
Smart Variant Matrix (No Reset Headaches)
Selecting a new color swatch on a product often wiped selected sizes or gave confusing "Out of Stock" alerts without explaining which combinations exist.
Designed an interactive variant selector that preserves the user's active choices and clearly shows available size and color combinations in real time.
Product Listing Quality (PLQ) Ranking
Incomplete product specifications and inconsistent imagery caused decision paralysis and low buyer confidence.
Structured a 100-point listing quality score that ranks products with complete technical specs, high-res photos, and fast dispatch track records higher in search results.
Instant Faceted Filters & Search
Full page reloads during filter changes slowed down discovery and caused users to lose scroll position.
Engineered sub-second debounced faceted filtering with persistent URL state and typo-tolerant search suggestions.
Building Trust After Payment with Transparent Order & Return Tracking
E-commerce doesn't end at payment. True brand loyalty is built post-purchase by keeping customers informed, respected, and in complete control of their orders and refunds.
Clear 6-Stage Return & Refund Tracker
Customers felt anxious during product returns because they lacked visibility into courier pickup, warehouse inspection milestones, or refund processing dates.
Designed a step-by-step progress visualizer tracking Return Requested → Pickup Scheduled → Product Received → Inspection Complete → Refund Credited to Bank.
Headless PWA Offline Resilience & State Preservation
Brief network drops while commuting caused lost cart items and broken navigation screens.
Integrated PWA service worker caching with ambient offline banners that preserve the customer's active cart and recent browsing history.
Unified Customer Account Workspace
Scattered customer navigation made it frustrating to locate past invoices, manage digital downloads, or repeat previous orders.
Consolidated a clean customer hub with 1-tap reordering, digital asset download keys, and saved payment/address management.
Market Positioning & Key Metrics
Customer-centric design strategy prioritizing visual clarity, intuitive navigation, and effortless account management.
Key Strategic Differentiator
“Frictionless shopping flows, side-by-side product comparison tables, and a unified customer dashboard workspace.”
98/100
Usability Score
< 1.0s
Page Speed
4 Steps
Express Checkout
+35%
Conversion Lift
Design System Foundations
A scalable, component-driven design system crafted for high visual clarity, dark theme support, and responsive touch targets.
Outfit / Inter
Regular (400) • Medium (500) • Semibold (600) • Bold (700)
TOKENIZED COLOR SYSTEM
Curated contrast palette calibrated for dark mode UI readability.
Primary Blue
#2563EB
Dark Canvas
#09090B
Surface Gray
#18181B
Pure White
#FFFFFF
TYPOGRAPHIC HIERARCHY
Proportional font sizes calibrated to Golden Ratio ($\Phi \approx 1.618$).
BUTTON SYSTEM & ACTIONS
Interactive component states engineered for merchant and shopper flows.
Iconography
Domain iconography matrix designed for high-density navigation, action triggers, and metadata badges.
Storefront
Drawer Cart
Categories
User Profile
Headless Admin
Instant Search
Dark Mode
Faceted Filters
Sort Catalog
Compare
Analytics
Push Notifications
Facebook
Instagram
Pinterest
Twitter
WhatsApp
Logout
Close Drawer
Next PageUser Interface Design
High-fidelity storefront screens engineered for rapid product discovery, intuitive checkout, and centralized account management.
Product Detail Page & Variant Swatches
High-resolution product gallery with clear stock status indicators, interactive variant swatches, and instant add-to-cart feedback.
Storefront Homepage Layout
Clean, modern storefront featuring dynamic promotional banners, fast category carousels, and scannable product cards.
Dark Mode Storefront Layout
High-contrast dark mode storefront design engineered for enhanced visual comfort during nighttime browsing.
Category Catalog & Faceted Filters
Multi-attribute faceted filter sidebar supporting intuitive price range sliders, brand selectors, and responsive grid layouts.
Popular Products Showcase Grid
Curated product grid highlighting trending items with customer rating badges and quick wishlist triggers.
4-Step Express Checkout
Progressive checkout accordion with address selection, shipping options, and secure payment placement.
Customer Sign-In & Auth Gateway
Clean authentication portal supporting social sign-in, saved credentials, and rapid account recovery.
Password Recovery Flow
Frictionless password reset screen with clear verification steps and instant visual guidance.
Custom 404 Error Guidance Page
User-friendly 404 error page providing direct search suggestions and quick navigation links back to active categories.
Mobile Application Interface Screens
High-fidelity mobile app interfaces engineered for responsive touch controls, micro-interactions, and accessible visual hierarchy.
Mobile Homepage
Product Detail View
Category Filters
Category Sorting
Instant Cart Drawer
Express Checkout
Order Success Confirmation
Customer Account Hub
Mobile Login Portal
Mobile Sign-Up Flow
Password Reset